Home Shop Photos Videos Sunglasses Blog Contact Us


New Arrivals:

Latest Updates:

Help donate to Snoop Youth Football League Foundation!


The Snoop Youth Football League was founded by Snoop Dogg to provide opportunity for inner-city children to participate in youth football and cheer. SYFL serves children between the ages of five and thirteen, teaching them the values of teamwork, good sportsmanship, discipline, and self-respect, while also stressing the importance of academics.

Click here to Support SYFL & Make a Donation today >



Snoop Dogg #Reincarnated as Snoop Lion - Jah!!! Rastafari!!


Snoop Dogg has unleashed his alter-ego, and officially announced his Reincarnation to Snoop Lion with the release of “La La La” — the premiere single from his forthcoming Reggae album Reincarnated. Snoop's vocals are smooth much like his rhymes. The chill vibes are also present in the accompanying video.


Watch SNOOP LION - REINCARNATED Official Documentary Trailer >



Snoop Dogg performing "DOGGYSTYLE" album live @ Rock The Bells


Serious Pimp TV onstage w/ SNOOP DOGG at ROCK THE BELLS!! - Snoop performed his DOGGYSTYLE album in its entirety while rockin his new SERIOUS PIMP "Hollow Point" Shades! Special Guest appearance by Daz, Kurupt, Warren G, Tha Lady of Rage, & RBX! - Click here to check out the Serious Pimp "Boss Dogg Collection"

Watch Snoop Dogg perform "Doggystyle" live! >



Serious Pimp TV interviews KRS-ONE backstage @ Rock The Bells



Exclusive Serious Pimp TV interview w/ the legendary KRS-ONE backstage @ Rock The Bells!! - Chicago born MC Maintain kicks it w/ KRS-One as they talk about the spirit of Hip Hop and Serious Pimpin! - For more videos check out: http://www.SeriousPimp.TV

Click here to watch video >



"SERIOUS PIMP KITS" NOW AVAILABLE!! - SPECIAL OFFER: Get FREE SHOELACES w/ Purchase of Sunglasses & Socks!




SERIOUS "PIMP KITS" now available for sale in the SP SHOP. Get OG Bandana Sunglasses + Socks + Shoelaces to match!! - Available in BLACK | BLUE | RED | PINK | WHITE


Social Networking

Serious Pimp Media

News & Media
Photo Gallery
Video Gallery
Product Categories

Serious Pimp Sunglasses
Serious Pimp Clothing
Labeled Insane Clothing
Helpful Links

About Us
Contact Us

Sunglasses:
Serious Pimp has grown and we have adjusted our pricing to meet International demand. Original OG Locs & OG Bandana Shades are now only $59.99!!



Serious Pimp Sunglasses ™

"Playaz" - $59.99



Lil Thugs x Serious Pimp

"Dogg Pound Gangstaz"



Serious Pimp Boxers

"Suck It" - $19.99



Serious Pimp SWAG Phones

"Limited Edition" - $25.00


Download the Serious Pimp App!

Available for iPhone and Android