Serious Pimp Chairman of the Board Bishop Don “Magic” Juan and President Snoop Dogg welcomed Jersey Shore break out star Mike “The Situation” Sorrentino to the Serious Pimp board to oversee the Northeast and Miami operations.

“I’m very excited to unveil my Serious Pimp clothing line to the public,” said Mike Sorrentino aka The Situation. “My company, MPS Entertainment, has worked very closely with Serious Pimp to develop a line that captures the style and confidence that is my trademark. Being ‘The Situation’ means that confidence cannot be bought and certainly cannot be thrown away. The new clothing line embodies the look of a Serious Pimp; it looks good and feels great on you.”

Cick here to read more >

Snoop Dogg was at the Palladium in Hollywood with wife Shante and son Corde aka Spanky to accept the Do Something For Kids Award for his Snoop Youth Football League.

Snoop was rockin the Serious Pimp "Godfather" Sunglasses on the Red Carpet and on-stage while accepting his award!

NFL Legend Deion Sanders presented Snoop with the award. While on stage Snoop got a little emotional talking about his football league for inner city kids. Snoop invested $1 million to start the program back in 2005 and continues to fund the league as well as coach the Pomona Steelers. Now, The five-year-old league has about 2,500 players on 12 teams.

The league is credited with helping the program turn around at Crenshaw High School in Los Angeles. Last fall, the school's team, with 10 former Snoop Youth Football League players on the squad, played for the state championship.

View more pics + watch video of Snoop accepting his award >