Serious Pimp, the leading hip-hop apparel, sunglasses and accessories company co-founded by entertainment icon Snoop Dogg, has partnered with Academy Award®-winning Hip-Hop artists Three 6 Mafia to create a new apparel line, it was announced today by Damian Kutzner, CEO of Serious Pimp.

Three 6 Mafia and Serious Pimp recently unveiled the first limited-edition t-shirt featuring Swarovski Crystal by artist Mark Nicholas, who has specialized in garment design for leading musicians and entertainers for more than a decade. The limited edition t-shirts will be available on the Serious Pimp website at http://www.seriouspimp.com, where the new Three 6 Mafia product line will also be showcased and sold.

Formed in 1991 as Triple 6 Mafia, DJ Paul & Juicy J won an Academy Award for the hit song, “It’s Hard out Here for a Pimp” from the film, Hustle & Flow. The pair will work with Serious Pimp to design t-shirts, hats and sunglasses “with a Southern flair,” according to DJ Paul.

“Three 6 Mafia’s creativity, combined with their popularity, makes them a perfect partner for Serious Pimp,” said Kutzner. “We love their music, style and swagger and look forward to partnering their ideas with the Serious Pimp style.”

About Serious Pimp
Serious Pimp designs sunglasses, accessories, and clothing that blend Hip Hop style with MMA attitude. Since its inception in 1999, Serious Pimp has been a supporter of extreme sports including mixed martial arts and sponsors numerous leading fighters. Serious Pimp was founded by Real Estate and Business entrepreneur, and company CEO Damian Kutzner and is lead by its President Snoop Dogg and Chairman of the Board Bishop Don Magic Juan. The company has a high-profile following and endorsements from Hip Hop’s elite, including Ice Cube, Ice-T, Tha Dogg Pound, and MMA Legends Kimo, Tito Ortiz and Rampage Jackson. For information visit http://www.SeriousPimp.com.

CELEBRITY JUSTCE (via TMZ): Serious Pimp claims The Situation defrauded the company out of tens of thousands of bucks.

TMZ has learned … Serious Pimp is slapping The Sitch with a lawsuit today, claiming the “Jersey Shore” star made a deal with the company — he would get a $25,000 advance in return for promoting a line of t-shirts on the show, Facebook, Twitter and various other places.

According to the lawsuit, The Sitch and his brother had the right to approve the t-shirt designs, but they never said yea or nay.  They simply disappeared — allegedly — and never returned the dough.

Serious Pimp planned on co-partnering with The Situation, hoping to make a bundle on the shirts, so they claim the greasy defendant should not only return the advance, the company wants lost profits as well.

BTW … Snoop Dogg endorses some of Serious Pimps’ products.

A rep for Situation’s company MPS Entertainment tells TMZ, all terms of the contract with Serious Pimp were completed and there is nothing further to discuss.

FULL STORY: www.TMZ.com/2012/01/13/the-situation-serious-pimp-lawsuit/

NEW Dogg Pound shades back in stock @ http://www.SeriousPimp.com/DPG

View more pictures here and check Snoop’s tour page to see where they’re headed next…

Hosted by entertainment and music icon Snoop Dogg, The Player’s Ball, the long-running popular annual birthday bash for hip-hop artist and actor Bishop Don Magic Juan, returns to Hollywood this year with a special mission of compassion as Snoop Dogg and celebrity musicians, athletes and entertainers will lead fundraising to help cover medical costs of the Bishop Don Magic Juan’s recent hospitalization, SP Entertainment, sponsor of the event, announced today.

Celebrating its 34th year, with a well-earned reputation as one of the year’s most extravagant annual entertainment events, The Players Ball 2011 will feature an outstanding program of live music and entertainment on Saturday, December 17. The event,which will be held at a venue to be announced soon, is open to the public and tickets are available from PayPal through the event website at http://www.playersball.com. Doors open at 8 pm.

Hip hop artist, actor, fashion designer, Bishop Don Magic Juan is a popular culture legend who released a collection of classic soul recordings Green is for the Money, Gold is for the Honeys in 2006 and has appeared in dozens of music videos, live shows, movies and television programs. He also appeared in the Hughes Brothers-directed documentary “American Pimp.”

In addition to a DJ dance set performed by Snoop Dogg, the event will feature an encore headline performance by talented rapper Too $hort who starred at the 2010 event and “Still Blowin’” release earned extensive critical acclaim and a spot on the 2010 Billboard charts. The Player’s Ball 2011 will also feature Bishop Don Magic Juan’s presentations of Player of the Year awards to top athletes and entertainers.

“Snoop Dogg invites Hollywood’s elite to show their support for Bishop Don Magic Juan at the year’s greatest birthday party,” said SP Entertainment Founder and CEO, Damian Kutzner. “After the incredible event we had last year, we’re sure the Players Ball 2011 will be even better this year especially as a way to help Bishop at this very difficult time.”

The 2010 Players Ball marked the first time in the 33-year history of the party that it was held in Hollywood. An immediate sell-out, the party was highlighted by Snoop Dogg’s debut DJ performance and the presentation of the much sought-after “Player of the Year Award.” Presented by Bishop Don Magic Juan, the Award recognizes the individual who best embodied the Player lifestyle during the past year. Past honorees include musicians PDiddy, Lil’ John, actor Owen Wilson and Snoop Dogg.

First held in 1978, past Players Ball events have featured live performances by top name hip hop and rap artists such as Snoop Dogg, Ice Cube, Lil Jon, Xzibit, Cypress Hill, Doug E Fresh, Slick Rick, E-40, DJ Quik and Digital Underground. For tickets and information on the event and sponsorships, visit http://www.playersball.com.

“I love Snoop Dogg and thank him and everyone who has shown their support for me and I look forward to partying with the Player’s again this year in Hollywood. Last year’s Player’s Ball brought the real Players together in a way Hollywood had not seen in decades and this year we are going to make it an even bigger party,” said Bishop Don Magic Juan. “We invite all the players back to Hollywood to bump and grind with stars, celebrities and the best of the Players Gang. Chuuuch!”

About SP Entertainment
SP Entertainment designs sunglasses, accessories, and clothing that blend Hip Hop style with MMA attitude. Since its inception in 1999 and formerly known as Serious Pimp, LLC, SP Entertainment has been a supporter of extreme sports including mixed martial arts including sponsoring a long list of fighters. SP Enterprises was founded by serial entrepreneur, business mogul and company CEO Damian Kutzner and is lead by its President Snoop Dogg and Chairman of the Board Bishop Don Magic Juan. The company has signed licensing agreements with popular television personality The Situation and its sunglasses, accessories, shoes and clothing are worn by entertainers and MMA fighters such as Snoop Dogg, Tha Dogg Pound, the Bishop Don Juan, Kimo Leopoldo and Jake Shields. http://www.seriouspimp.com.

Hosted by entertainment and music icon Snoop Dogg, The Player’s Ball 2011, the 34th edition of the long-running annual birthday bash for hip-hop artist and actor Bishop Don Magic Juan, will be held December 17 at the popular club Marbella in Hollywood, SP Entertainment, sponsor of the event, announced today.

The event returns to Hollywood this year with a special mission of compassion as Snoop Dogg and celebrity musicians, athletes and entertainers will lead fundraising to help cover medical costs of the Bishop Don Magic Juan’s recent hospitalization.

Celebrating its 34th year, with a well-earned reputation as one of the year’s most extravagant annual entertainment events, The Players Ball 2011 is open to the public and tickets are available from PayPal through the event website at http://www.playersball.com. Doors open at 8 pm and Marbella is located at 6757 Hollywood Boulevard.

The event will feature a DJ set performed by Snoop Dogg and a performance by talented rapper Too $hort, who starred at the 2010 event. The Player’s Ball 2011 will also feature Bishop Don Magic Juan’s presentations of Player of the Year awards to top athletes and entertainers.

The 2010 Players Ball was also held at Marbelle, marking the first time in its 33-year history that the party was held in Hollywood. An immediate sell-out, the celebration was highlighted by Snoop Dogg’s debut public DJ performance. First held in 1978, past Players Ball events have featured live performances by top name hip hop and rap artists such as Snoop Dogg, Ice Cube, Lil Jon, Xzibit, Cypress Hill, Doug E Fresh, Slick Rick, E-40, DJ Quik and Digital Underground.

For tickets and information on the event and sponsorships, visit http://www.playersball.com.

About SP Entertainment
SP Entertainment designs sunglasses, accessories, and clothing that blend Hip Hop style with MMA attitude. Since its inception in 1999 and formerly known as Serious Pimp, LLC, SP Entertainment has been a supporter of extreme sports including mixed martial arts including sponsoring a long list of fighters. SP Enterprises was founded by serial entrepreneur, business mogul and company CEO Damian Kutzner and is lead by its President Snoop Dogg and Chairman of the Board Bishop Don Magic Juan. The company has signed licensing agreements with popular television personality The Situation and its sunglasses, accessories, shoes and clothing are worn by entertainers and MMA fighters such as Snoop Dogg, Tha Dogg Pound, the Bishop Don Juan, Kimo Leopoldo and Jake Shields. http://www.seriouspimp.com

Serious Pimp “Godfather” Sunglasses feat. on Discovery Channel  “American Underworld” where photojournalist Mark Allen Johnson takes us right into the middle of a crack house in LA.