Serious Pimp, the leading hip-hop apparel, sunglasses and accessories company co-founded by entertainment icon Snoop Dogg, has partnered with Academy Award®-winning Hip-Hop artists Three 6 Mafia to create a new apparel line, it was announced today by Damian Kutzner, CEO of Serious Pimp.

Three 6 Mafia and Serious Pimp recently unveiled the first limited-edition t-shirt featuring Swarovski Crystal by artist Mark Nicholas, who has specialized in garment design for leading musicians and entertainers for more than a decade. The limited edition t-shirts will be available on the Serious Pimp website at http://www.seriouspimp.com, where the new Three 6 Mafia product line will also be showcased and sold.

Formed in 1991 as Triple 6 Mafia, DJ Paul & Juicy J won an Academy Award for the hit song, “It’s Hard out Here for a Pimp” from the film, Hustle & Flow. The pair will work with Serious Pimp to design t-shirts, hats and sunglasses “with a Southern flair,” according to DJ Paul.

“Three 6 Mafia’s creativity, combined with their popularity, makes them a perfect partner for Serious Pimp,” said Kutzner. “We love their music, style and swagger and look forward to partnering their ideas with the Serious Pimp style.”

About Serious Pimp
Serious Pimp designs sunglasses, accessories, and clothing that blend Hip Hop style with MMA attitude. Since its inception in 1999, Serious Pimp has been a supporter of extreme sports including mixed martial arts and sponsors numerous leading fighters. Serious Pimp was founded by Real Estate and Business entrepreneur, and company CEO Damian Kutzner and is lead by its President Snoop Dogg. The company has a high-profile following and endorsements from Hip Hop’s elite, including Ice Cube, Ice-T, Tha Dogg Pound, and MMA Legends Kimo, Tito Ortiz and Rampage Jackson. For information visit http://www.SeriousPimp.com.