Continuing the company’s campaign to strengthen its worldwide brand and protect its unique apparel designs and popular products from unlicensed use, Serious Pimp, Inc. has been granted a design patent for its popular OG BANDANA™ sunglasses, it was announced today by Damian Kutzner, CEO of Serious Pimp®.

Serious Pimp, Inc. recently took aggressive legal action to protect its copyrights, trademarks and other valuable intellectual property by filing a lawsuit in federal court against an individual and other related companies (some of which Serious Pimp® alleges to be fictitious) that allegedly stole proprietary designs and marketed unlicensed copies of the company’s popular OG BANDANA™ sunglasses. Filed on July 4, 2010, the case is Serious Pimp, Inc. v. Greg Stefanik et al, Case number SACV10-01070 JVS (MLGx) in United States District Court, Central District of California.

The OG BANDANA™ Sunglasses were introduced in 2001 and are among Snoop Dogg’s favorites: the iconic celebrity is often seen wearing them in music videos and public appearances. The lawsuit alleges the defendants sold the infringing sunglasses at a devalued price point almost ten times less than the retail price of Serious Pimp’s OG BANDANA™ Sunglasses. Filed on July 4, 2010, the case is Serious Pimp, Inc. v. Greg Stefanik et al, Case number SACV10-01070 JVS (MLGx) in United States District Court, Central District of California.

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