Hollywood, CA – February 01, 2011 – Serious Pimp, Inc. has taken aggressive legal action to protect its copyrights, trademarks and other valuable intellectual property by filing a lawsuit in federal court against an individual and other related companies (some of which Serious Pimp alleges to be fictitious) that allegedly stole proprietary designs and marketed unlicensed copies of the company’s popular OG BANDANA™ sunglasses.

Serious Pimp® was founded in 1999 by serial entrepreneur Damian Kutzner in partnership with celebrity entertainer Snoop Dogg to embody the hip hop and mixed martial arts lifestyles in apparel, accessories and lifestyle products, including hats, t-shirts and sunglasses. Immediately popular with dozens of music, sports and entertainment celebrities, Serious Pimp products are worn, featured and seen in hit music videos, commercials, and in televised and live music, sports and cultural events.

The OG Bandana sunglasses were introduced in 2001 and are among Snoop Dogg’s favorite shades. The lawsuit alleges the defendants sold the infringing sunglasses at a devalued price point almost ten times less than the retail price of Serious Pimp’s OG Bandana sunglasses.

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