Weeks after welcoming the Bishop Don Juan as its Chairman of the Board, Serious Pimp announces plans to sign Snoop Dogg as President. Major hip hop and sports celebrities will attend the signing which will take place poolside at Caesar’s Palace on Saturday, May 29, 2010. After, Snoop Dogg and his team will attend the extreme fight pitting Quinton “Rampage” Jackson against Rashad Evans. Snoop Dogg will cap the night with a live performance at the LAX Nightclub at the Luxor.

Irvine, CA — May 27, 2010 — Snoop Dogg is scheduled to officially sign on as President of Serious Pimp this Saturday, May 29, 2010. The signing will take place at the famed Venus Pool Club at Caesar’s Palace in Las Vegas, NV. Serious Pimp’s Chairman of the Board the Bishop Don Juan will be there. With Snoop Dogg in the key position of President, the company is poised to enter its next phase of growth. Snoop Dogg will have a special live performance poolside that afternoon.

“This brings the best of both worlds to Serious Pimp. Snoop Dogg knows what the people want and shares our vision to promote events that combine the Hip Hop culture and the MMA movement,” said Serious Pimp Founder and CEO Damian Kutzner. “Together we will usher in the next era for the Serious Pimp brand and satisfy the demand from the Hip Hop community and extreme fighting lifestyle world.”

Leveraging the obvious synergy between the Hip Hop community and extreme sports, which includes MMA fighting, the company has plans for mega-events that will bring these two groups together. Future plans also include music collaborations featuring artists such as Snoop Dogg, Tha Dogg Pound, Too-Short, Warren G, and more.

After the signing, Snoop Dogg and his team will attend the MMA fight pitting Rashad Evans against Quinton “Rampage” Jackson.

“Serious Pimp got its start sponsoring MMA fighters in their bouts,” said Kutzner. “Ironically, ‘Rampage’ was one of the first fighters we got behind. Snoop Dogg’s attendance at this fight shows the company’s connection to the past and its vision for the future.”

This event highlights Snoop Dogg’s commitment to bring Hip Hop style to the extreme sports sponsored by Serious Pimp. Later that night, Snoop Dogg will be performing live at the LAX Nightclub at the Luxor.

Serious Pimp’s line includes sunglasses and clothing that blend the hip-hop style of Snoop Dogg and Tha Dogg Pound with MMA attitude. Serious Pimp recently partnered with several large retail stores across the United States and the UK, including Hot Topic and No Fear.

About Serious Pimp
Serious Pimp designs sunglasses and clothing that blend Hip Hop style with MMA attitude. Since its inception in 1999, Serious Pimp has been a supporter of mixed martial arts, sponsoring a long list of fighters. Created by serial entrepreneur and business mogul, Damian Kutzner, Serious Pimp is worn by entertainers and MMA fighters such as Snoop Dogg, Ice-T, Kimo Leopoldo and Jake Shields. For more info visit http://www.SeriousPimp.com

Visit: http://www.SeriousPimp.com/Shop to purchase Serious Pimp Sunglasses & Clothing!

The grand opening celebration of the Serious Pimp store will draw a host of celebrities to its Hollywood, CA store on Saturday, May 15, 2010. Major hip hop and sports celebrities will attend the grand opening and fashion show debuting the Serious Pimp Bishop Don Juan line and welcoming Bishop Don Juan as Chairman of the Board. The invitation-only “We Own The Night” after party in honor of Ali Kutzner’s 30th birthday will be held at West Hollywood’s exclusive Club Villa.

Irvine, CA — May 7, 2010 — Serious Pimp announced that it named Bishop Don Juan as Chairman of the Board. Showcasing the new Bishop Don Juan line at the grand opening of its West Hollywood store, on Saturday, May 15, 2010, Serious Pimp expects the guest list to include the elite from the hip hop community as well as major sports and television celebrities.

The store is located at 7920 Santa Monica Boulevard in West Hollywood, CA. The grand opening will take place between 3 PM and 6 PM and will feature a red carpet for special guests, Snoop Dogg’s personal private DJ, DJ LT, food and a fashion show featuring never-before-seen designs.

The after party features special invited guests including Snoop Dogg, Daz and Kurupt, Tha Dogg Pound, super-producer LT Hutton, The Game, DJ Quik, NFL star DeSean Jackson of the Philadelphia Eagles, Ice-T, The Situation from MTV’s Jersey Shore, NBA stars Elton Brand of the Philadelphia 76er’s and OJ Mayo of the Memphis Grizzlies, Fuzzy and Big Boy from Power 106, Raz B formerly of B2K, TV and movie star Omar Gooding, TV personality and recording artist Ray-J, world famous DJ Spinderella, hip hop icon Doug E Fresh, comedian Tony Rock, and DJ Eric V of the Baka Boyz.

DJ Arash will run the show at the Villa. The event will also feature a live performance of his hit single “Life of the Party” by platinum recording artist Mista Fab and a surprise performance by a prominent platinum artist. Blunt Magic will sponsor the entire day.

“The pre-grand-opening and after party will be the place to be on Saturday, May 15, 2010,” said Serious Pimp CEO Damian Kutzner. “The DJs and special guest performers will rock the house for Ali’s birthday bash and give the guests a great show.”

Dirty D & Furly’s The Real OC events at Club Villa begin this Saturday, May 8, 2010 in honor of Dennis Rodman’s birthday. Located on the corner of Melrose and Huntley in West Hollywood, Club Villa brings secret-society chic to a whole new level. Though nearly impenetrable without an A-List hook up, the petite space is quirky, stylish, and intriguingly costumed with peculiar pieces of art to make the avant-garde crowd feel right at home. This two-story destination holds only a handful of people. Those lucky enough to attend Ali’s birthday bash will rub elbows with OC and LA’s upper-crust and discover why “We Own the Night.”

Serious Pimp’s product line includes sunglasses and clothing that blend the hip-hop style of Snoop Dogg, Tha Dogg Pound and Ice-T with MMA attitude. Serious Pimp recently partnered with several large retail stores across the US and the UK, including Hot Topic and No Fear.

About Serious Pimp
Serious Pimp designs sunglasses and clothing that blend Hip Hop style with MMA attitude. Since its inception in 1999, Serious Pimp has been a supporter of mixed martial arts, sponsoring a long list of fighters. Created by serial entrepreneur and business mogul, Damian Kutzner, Serious Pimp is worn by entertainers and MMA fighters such as Snoop Dogg, Ice-T, Kimo Leopoldo and Jake Shields. For more info visit http://www.SeriousPimp.com

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