“Serious Pimp has sponsored Jake Shields since 2005 and we were thrilled to sponsor him once again in this event,” said Serious Pimp CEO Damian Kutzner. “We congratulate Jake on winning the Strikeforce Middleweight Championship belt, and extending his winning streak to 13 straight fights.”

“The Strikeforce bouts on CBS bring the MMA experience to a massive worldwide audience,” continued Damian Kutzner. “This is premium entertainment featuring some of the finest fighters in the sport today.”

Jake Shields was representing Serious Pimp in this fight, although CBS did not allow Jake to wear sunglasses on his face as Jason Miller wasn’t allowed to wear his mask!