Check out the White SERIOUS PIMP “OG Bandana” Sunglasses & Shoelaces in this new video “Twilight Zone” by West Coast OG Kokane. Directed by DAH DAH aka D.BAKER.

Much Respect to Mark Mahoney from Shamrock Social Club, Steve Soto & Larry Casas from Goodfellas Tattoo, Big Gus from Demented Image, Bernadette from Sullen TV, Soul Signature Polynesian Tattoo, Obscene Magazine & Convicted Artist for rockin SERIOUS PIMP Shades!

This is a scene from the La Sombra & Aetroni Digital short film titled: “The Violent” – starring 5 times World Muay Thai Champion JOHN WAYNE PARR wearing a SERIOUS PIMP T-Shirt!!

Check out this exclusive behind the scenes footage of Snoop Dogg talking to Kanye West, Mary Mary, Busta Rhymes, and other celebrities at the making of “We Are The World” song for Haiti. Big Shouts out to Snoop for wearing our SP “Godfather” Shades!

Click Here to Buy Now: http://www.seriouspimp.com/Sunglasses/godfather_black.html

X17 Video Papparazi spotted a fatigued looking Johnny Knoxville in a camera shy mood at Beso, until some spokesmen (Ric Hard & Dismost) from “Serious Pimp Sunglasses” arrived to steal some of his camera time!

The SERIOUS PIMP Street Team is rockin at the MUSINK Tattoo & Music Festival this weekend in the OC. We’ve hooked up with Obscene Magazine & Convicted Artist and we’ll be doing live interviews, photos + video all weekend! For more info visit: http://www.musink.org

Recorded in the same studio as the original 25 years earlier “We Are The World” was re-made to benefit the Haitian earthquake relief efforts and the rebuilding of Haiti.

The 25th Anniversary recording features over 80 artists and performers. The recording of We Are The World 25 For Haiti embodied the same enthusiasm, sense of purpose and generosity as the original recording 25 years ago. Every one of the artists who participated, regardless of genre or generation, walked into the room with their hearts and souls completely open to coming together to help the people of Haiti.

Much Respect to Snoop Dogg and all those who gave back to the new “WE ARE THE WORLD”. Thanks for the support and repping the SP Sunglasses! P.I.M.P. (Power In My Prayer)

What the world needs right now is Prayer. Serious Pimp would like to send much love and respect out to all the artists who came together to make HISTORY! – “We Are The World”

Learn more about what you can do to help with earthquake-relief efforts in Haiti. For more info visit WeAreTheWorldFoundation.org or call (877) 99-HAITI to make a donation now.

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Much Respect to RIC HARD, DISMOST, AJ 4rm The K, & MONIQUEA for makin this track for SERIOUS PIMP!  Lookout for their new “Pimpin” Album & Video droppin soon…

FREE DOWNLOAD: http://bit.ly/SeriousPimpin

Check out their MySpace pages:  Ric Hard  |  AJ 4rm The K  |  Dismost  |  Moniquea